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custom packaging

The Psychology Behind Packaging Colors
Your packaging is important because it’s one of the first interactions that your customers have with your brand. It should be well thought out from the style of the box right down to the color, and every detail can impact the consumer experience. Color can trigger different thoughts, feelings, and emotions in people, directly impacting their purchasing decision. Believe it or not, most consumers purchase products based on color. If you’re thinking of rebranding, start by choosing a color palette that suits your brand, products and helps you build an identity! Are you having trouble deciding? Allow us to help![...]
The Importance of a Product’s Packaging
According to Inc, about 95 percent of new products that are released every year fail. And while there are obviously a lot of reasons for this, one of the biggest ones is that many companies that sell products either don’t spend much time thinking about the packaging they are going to use or they pick packaging that doesn’t benefit their product at all. It’s essential for companies to find packaging that will be as effective as possible for them. Here are some reasons why packaging is so important. Packaging will catch the eyes of people shopping at a store. Think[...]