When you’re trying to get your small business off the ground, building a brand is of paramount importance. You want customers to immediately associate the name of your company with exactly the branding you have in mind to help ensure they buy your product. One way to help build your brand is to invest in custom packaging for your product. This is especially important when your business involves a significant amount of shipping products to people’s homes. Here’s why custom packaging can help you build your brand and ultimately help build your business: Impress Your Customers We’re quickly nearing the[...]
In almost all aspects of life, presentation is key. Businesses are no different. Your logo, website, store, and even your packages all present an image of your company to your customer. And in the age of e-commerce, your packages are often seen before the product themselves. As a result, it’s important to give a good first appearance with your package by designing custom packages just for your business. Here are some ideas to get started: Less is more When it comes to packaging, less is usually more. Sleek, minimalist designs are attractive options in the modern age, providing just enough[...]
How much thought have you put into the packaging you’re using when you ship items out to your customers? If your packaging has turned into an afterthought, you should strongly consider specialty packaging. Specialty packaging presents a unique marketing opportunity, as it can help your company stand out in the crowd and make your customers feel better about placing orders with you. Here are several major benefits of using specialty packaging for your products. Specialty packaging will offer your products the protection they need. The packaging you use when shipping products should always be built to protect whatever is inside[...]
Check out our new video that describes Paramount Container & Supply’s process below!