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5 Tips for Building Your New Brand
If you’re developing a new product, remember that your product design and branding should be connected! Once a company creates a great product, they often sabotage its success by not taking steps to build their branding. As you’re designing your products, focus closely on the brand you want to build for your business. Here are some of our best tips for building your new brand: Create a Story for Your Brand Early On Before you dive deep into creating your products, first focus on creating your brand’s story. A great business will develop its values, mission, vision, and personality before[...]
The Psychology Behind Packaging Colors
Your packaging is important because it’s one of the first interactions that your customers have with your brand. It should be well thought out from the style of the box right down to the color, and every detail can impact the consumer experience. Color can trigger different thoughts, feelings, and emotions in people, directly impacting their purchasing decision. Believe it or not, most consumers purchase products based on color. If you’re thinking of rebranding, start by choosing a color palette that suits your brand, products and helps you build an identity! Are you having trouble deciding? Allow us to help![...]
3 Ways That Will Help You Change the Game in Packaging for 2021
The first few moments that a potential customer encounters your product is crucial. A product with great packaging will increase the likelihood of developing brand loyalty and will get people talking about your company or products.  On the other hand, faulty packaging can have the opposite effect and discourage others from repurchasing your brand.  If you’re ready to change up your product packaging in 2021, here are some positive ways you can change it:  Be Creative with the Outside of Your Packaging One of the best ways to grab a potential customer’s attention is by adding a unique design to[...]
4 Common Packing Mistakes That Businesses Make
When you’re shipping off a product, your packaging plays an important role. Besides keeping your items safe and in place, your packaging is also used to help attract your customers and build brand loyalty. Now that many businesses are growing dependency on e-commerce and online sales, they will need to package their items for delivery instead of selling right in the store. Now more than ever, it’s important to have quality packaging.  Because we want you to make the best first impression on your consumers, let’s take a look at some of the packaging mistakes that businesses make when it[...]
The Benefits of Working With a Custom Packaging Manufacturer
Your attempt at building brand loyalty doesn’t stop as soon as a customer purchases your product. The packaging of your product also has an impact on your customer. It can even be the deciding factor of them re-purchasing products from you in the future. There is a lot of details that you must consider when creating your packaging, and sometimes it can be difficult deciding what’s best for your brand. If you’ve tried to create custom packaging on your own and didn’t get the results you were hoping for, there is hope. You will find value in hiring a custom[...]