Custom Packaging
When it comes to corrugated packaging, there are various factors that contribute to its overall visual appeal and quality. One crucial element in this process is the choice of ink used for printing on these packages or boxes. The two most commonly used ink systems are GCMI (General Converting Matched Inks) and Pantone inks. GCMI inks are specifically designed for the packaging industry or corrugated box printing and cater to specific color standards required by converters. These inks come with a set range of colors that have been formulated to meet the unique demands of different types of packaging materials,[...]
When it comes to packaging materials, one often encounters terms such as ECT paper and virgin liner in reference to corrugated boxes. These two types of liners play a crucial role in determining the strength and durability of the final product, but what exactly sets them apart? Let’s delve into the world of corrugated box production and explore the differences between ECT paper and virgin liner. To understand these distinctions, we must first grasp the basics of corrugated boxes. These boxes consist of three layers: an inner layer called fluting sandwiched between two outer layers known as liners. The purpose[...]
Whether you have a new product and are exploring different packaging options, you are in the process of rebranding or anything in between, it is important that you choose packaging that will attract customers and eventually lead to sales. In today’s day and age, there are so many products available to the consumer that it is essential for your product to stand out from the pack. When packaged properly, unique chipboard cartons will grab the customer’s attention and the sleek packaging and unique print on the item itself will seal the sale. Make sure that you are getting the most[...]
If you’re developing a new product, remember that your product design and branding should be connected! Once a company creates a great product, they often sabotage its success by not taking steps to build their branding. As you’re designing your products, focus closely on the brand you want to build for your business. Here are some of our best tips for building your new brand: Create a Story for Your Brand Early On Before you dive deep into creating your products, first focus on creating your brand’s story. A great business will develop its values, mission, vision, and personality before[...]
Your packaging is important because it’s one of the first interactions that your customers have with your brand. It should be well thought out from the style of the box right down to the color, and every detail can impact the consumer experience. Color can trigger different thoughts, feelings, and emotions in people, directly impacting their purchasing decision. Believe it or not, most consumers purchase products based on color. If you’re thinking of rebranding, start by choosing a color palette that suits your brand, products and helps you build an identity! Are you having trouble deciding? Allow us to help![...]