When it comes to the beverage industry, packaging plays a crucial role in attracting customers and delivering a delightful experience. As consumers, we often underestimate the impact that good beverage packaging can have on our overall satisfaction with a product. However, there are numerous benefits to be gained from thoughtful and well-designed packaging. Firstly, good…
Foam packaging and inserts may seem like a mundane aspect of product packaging, but their importance should not be underestimated. These seemingly insignificant materials play a crucial role in ensuring the safe delivery and protection of our valuable goods. Whether it’s fragile electronics or delicate glassware, foam packaging and inserts serve as the unsung heroes…
When you’re trying to get your small business off the ground, building a brand is of paramount importance. You want customers to immediately associate the name of your company with exactly the branding you have in mind to help ensure they buy your product. One way to help build your brand is to invest in…
Whether you have a new product and are exploring different packaging options, you are in the process of rebranding or anything in between, it is important that you choose packaging that will attract customers and eventually lead to sales. In today’s day and age, there are so many products available to the consumer that it…
For those who run their own business, or are tasked with handling packaging for the company they work for, chipboard cartons (chipboard folding cartons) are an effective way to package, ship and display products, all while promoting your brand. These cartons come in a variety of styles based on your industry or need, can have…
Your packaging is important because it’s one of the first interactions that your customers have with your brand. It should be well thought out from the style of the box right down to the color, and every detail can impact the consumer experience. Color can trigger different thoughts, feelings, and emotions in people, directly impacting…
Your attempt at building brand loyalty doesn’t stop as soon as a customer purchases your product. The packaging of your product also has an impact on your customer. It can even be the deciding factor of them re-purchasing products from you in the future. There is a lot of details that you must consider when…
In almost all aspects of life, presentation is key. Businesses are no different. Your logo, website, store, and even your packages all present an image of your company to your customer. And in the age of e-commerce, your packages are often seen before the product themselves. As a result, it’s important to give a good…
Check out our new video that describes Paramount Container & Supply’s process below!
According to Inc, about 95 percent of new products that are released every year fail. And while there are obviously a lot of reasons for this, one of the biggest ones is that many companies that sell products either don’t spend much time thinking about the packaging they are going to use or they pick…