The holidays are the most wonderful time of the year; they are also the busiest. Businesses receive a large chunk of their annual revenue during the holidays. In fact, holiday sales represent 20% of annual sales each year (it can even get as high as 30 percent for some retail stores). Online sales are a big part of that 20%, so you want to make sure that your products are properly packaged when they arrive on your customer’s doorstep. We don’t just mean for protection, but also that the packages are designed for the season in order to grow your brand. Here are some ways you can design your custom boxes this holiday season:
Simply put, color sells, and choosing the right colors will make your custom boxes and packages all that more attractive. Since it’s the holiday season, you’ll want to stick with holiday-themed colors. The traditional red and green is just fine, but you can also mix it up with golds, whites, and blues. Picking these alternative colors will also be more inclusive to the other holidays as red and green is usually associated with only Christmas.
Unless your customer demographic is strictly Christian, then you should avoid using overtly Christmas-themed patterns. Instead, stick to patterns that celebrate the winter season or simply “the holidays.” This will make it more inclusive, plus it will extend the life of your holiday box design for a few more weeks.
The holiday-themed pattern that you use will also depend on your specific brand. In other words, the patterns you use should reflect the kind of personality that your company is trying to portray. For example, if you sell high-end clothing, your pattern should be more classic and elegant. A toy store, on the other hand, could go for something that’s more fun and sillier.
Once you’ve come up with the perfect holiday design for your custom packages, the next step is finding the right company to turn your ideas into reality. At Paramount Container & Supply Inc., we can take your designs and turn them into the perfect custom packages. Give us a call at 714-257-1445 today to learn more!