If you’re developing a new product, remember that your product design and branding should be connected! Once a company creates a great product, they often sabotage its success by not taking steps to build their branding. As you’re designing your products, focus closely on the brand you want to build for your business. Here are…
Your packaging is important because it’s one of the first interactions that your customers have with your brand. It should be well thought out from the style of the box right down to the color, and every detail can impact the consumer experience. Color can trigger different thoughts, feelings, and emotions in people, directly impacting…
The first few moments that a potential customer encounters your product is crucial. A product with great packaging will increase the likelihood of developing brand loyalty and will get people talking about your company or products. On the other hand, faulty packaging can have the opposite effect and discourage others from repurchasing your brand. If…
When you’re shipping off a product, your packaging plays an important role. Besides keeping your items safe and in place, your packaging is also used to help attract your customers and build brand loyalty. Now that many businesses are growing dependency on e-commerce and online sales, they will need to package their items for delivery…
Your attempt at building brand loyalty doesn’t stop as soon as a customer purchases your product. The packaging of your product also has an impact on your customer. It can even be the deciding factor of them re-purchasing products from you in the future. There is a lot of details that you must consider when…
The box that holds your product is your first chance to make a positive impression on your customer. Nothing is more exciting than finally getting that package that you’ve been waiting for. Complete your customer’s excitement by providing a quality box that will grab their attention. Check out a few elements you should include to…
As a brand, you should treat the delivery of your product as something to celebrate! Since you spend time creating reputable products for your customers, you should also be executing that same effort into the delivery process. If you want to build brand loyalty with your customers, consider following these steps in the packaging process!…
Often, the shipping process can face some unexpected rough conditions for your products, especially if the package is going through an extensive transferring process. The last thing you want is to lose or damage your product during shipping. To ensure that your product is the safest that it can be while in delivery, you need…
The holidays are the most wonderful time of the year; they are also the busiest. Businesses receive a large chunk of their annual revenue during the holidays. In fact, holiday sales represent 20% of annual sales each year (it can even get as high as 30 percent for some retail stores). Online sales are a…
In almost all aspects of life, presentation is key. Businesses are no different. Your logo, website, store, and even your packages all present an image of your company to your customer. And in the age of e-commerce, your packages are often seen before the product themselves. As a result, it’s important to give a good…