In almost all aspects of life, presentation is key. Businesses are no different. Your logo, website, store, and even your packages all present an image of your company to your customer. And in the age of e-commerce, your packages are often seen before the product themselves. As a result, it’s important to give a good first appearance with your package by designing custom packages just for your business. Here are some ideas to get started:
When it comes to packaging, less is usually more. Sleek, minimalist designs are attractive options in the modern age, providing just enough information to tell the customers what’s inside, but with enough mystery to pique their interest.
As we said, your design should give customers an idea of what’s inside, and a great way to do this is through a sneak peek. Create a simple outline or image of your product(s) on the box itself, keeping it simple and generic so that it can be applied to all packages (for example, if you sell shaving equipment, design a simple outline of a razor that will appear on each box).
Your packaging design gives the customer an idea of what kind of business you are, and a slogan can drive this point home. You can use the slogan alongside your business name or logo by placing it on other sides of the box. It can be your company’s ordinary slogan, or you can create one just for your packages to add a special touch.
The sides of your box are just as important as the front, as these can be useful places for additional information such as your slogan or any necessary product instructions. Even if you don’t have any other information to put on your box, you can still put some sort of design on the sides such as stripes or other simple shapes.
Once you’ve come up with the perfect design for your custom packages, the next step is finding the right company to turn your ideas into reality. At Paramount Container & Supply Inc., we can take your designs and turn them into the perfect custom packages. We are based outside of Los Angeles, California and proudly manufacture custom boxes and packaging supplies for clients all across the west coast. Give us a call at 714-257-1445 today to learn more!