X
Menu
X

packaging colors

The Psychology Behind Packaging Colors
Your packaging is important because it’s one of the first interactions that your customers have with your brand. It should be well thought out from the style of the box right down to the color, and every detail can impact the consumer experience. Color can trigger different thoughts, feelings, and emotions in people, directly impacting their purchasing decision. Believe it or not, most consumers purchase products based on color. If you’re thinking of rebranding, start by choosing a color palette that suits your brand, products and helps you build an identity! Are you having trouble deciding? Allow us to help![...]