Sustainable packaging is no longer just a buzzword in the business world. It has become an integral part of corporate responsibility towards protecting our environment. As we move forward, understanding and adopting environmentally friendly practices like Forest Stewardship Council (FSC) certification for corrugated packaging becomes essential. So, let’s delve into what FSC certification actually means…
When it comes to corrugated packaging, there are various factors that contribute to its overall visual appeal and quality. One crucial element in this process is the choice of ink used for printing on these packages or boxes. The two most commonly used ink systems are GCMI (General Converting Matched Inks) and Pantone inks. GCMI…
When it comes to packaging materials, one often encounters terms such as ECT paper and virgin liner in reference to corrugated boxes. These two types of liners play a crucial role in determining the strength and durability of the final product, but what exactly sets them apart? Let’s delve into the world of corrugated box…
Whether you have a new product and are exploring different packaging options, you are in the process of rebranding or anything in between, it is important that you choose packaging that will attract customers and eventually lead to sales. In today’s day and age, there are so many products available to the consumer that it…
If you’re developing a new product, remember that your product design and branding should be connected! Once a company creates a great product, they often sabotage its success by not taking steps to build their branding. As you’re designing your products, focus closely on the brand you want to build for your business. Here are…
Your packaging is important because it’s one of the first interactions that your customers have with your brand. It should be well thought out from the style of the box right down to the color, and every detail can impact the consumer experience. Color can trigger different thoughts, feelings, and emotions in people, directly impacting…
The first few moments that a potential customer encounters your product is crucial. A product with great packaging will increase the likelihood of developing brand loyalty and will get people talking about your company or products. On the other hand, faulty packaging can have the opposite effect and discourage others from repurchasing your brand. If…
When you’re shipping off a product, your packaging plays an important role. Besides keeping your items safe and in place, your packaging is also used to help attract your customers and build brand loyalty. Now that many businesses are growing dependency on e-commerce and online sales, they will need to package their items for delivery…
Your attempt at building brand loyalty doesn’t stop as soon as a customer purchases your product. The packaging of your product also has an impact on your customer. It can even be the deciding factor of them re-purchasing products from you in the future. There is a lot of details that you must consider when…
As a brand, you should treat the delivery of your product as something to celebrate! Since you spend time creating reputable products for your customers, you should also be executing that same effort into the delivery process. If you want to build brand loyalty with your customers, consider following these steps in the packaging process!…