2021
Whether you have a new product and are exploring different packaging options, you are in the process of rebranding or anything in between, it is important that you choose packaging that will attract customers and eventually lead to sales. In today’s day and age, there are so many products available to the consumer that it is essential for your product to stand out from the pack. When packaged properly, unique chipboard cartons will grab the customer’s attention and the sleek packaging and unique print on the item itself will seal the sale. Make sure that you are getting the most[...]
For those who run their own business, or are tasked with handling packaging for the company they work for, chipboard cartons (chipboard folding cartons) are an effective way to package, ship and display products, all while promoting your brand. These cartons come in a variety of styles based on your industry or need, can have custom printing placed on them and are easy to breakdown and recycle once items have been sold or used. If you run a business and are looking for a new way to package your products, learn more about this ever-popular carton type. They come in[...]
If you’re developing a new product, remember that your product design and branding should be connected! Once a company creates a great product, they often sabotage its success by not taking steps to build their branding. As you’re designing your products, focus closely on the brand you want to build for your business. Here are some of our best tips for building your new brand: Create a Story for Your Brand Early On Before you dive deep into creating your products, first focus on creating your brand’s story. A great business will develop its values, mission, vision, and personality before[...]
Your packaging is important because it’s one of the first interactions that your customers have with your brand. It should be well thought out from the style of the box right down to the color, and every detail can impact the consumer experience. Color can trigger different thoughts, feelings, and emotions in people, directly impacting their purchasing decision. Believe it or not, most consumers purchase products based on color. If you’re thinking of rebranding, start by choosing a color palette that suits your brand, products and helps you build an identity! Are you having trouble deciding? Allow us to help![...]
The first few moments that a potential customer encounters your product is crucial. A product with great packaging will increase the likelihood of developing brand loyalty and will get people talking about your company or products. On the other hand, faulty packaging can have the opposite effect and discourage others from repurchasing your brand. If you’re ready to change up your product packaging in 2021, here are some positive ways you can change it: Be Creative with the Outside of Your Packaging One of the best ways to grab a potential customer’s attention is by adding a unique design to[...]